Every OEM offer. And every one of yours.
DealerCentives matches OEM programs to VINs in stock — and lets you create your own specials and push them to your site in one click.
Powering offers for 500+ dealerships nationwide
How it works
Connect once. Stay current.
Three steps to specials that maintain themselves. The full engine is on the how-it-works page.
01
Connect
We already carry every OEM's incentive data — you don't send us a thing. Approve our inventory-feed request from your IMS and we wire the rest. Your offers can be live within a day, even while the feed connects.
Setup
02
Match
Every offer is checked against the VINs actually on your lot, on every sync. Lease matches down to the trim. The unit that sold Tuesday stops being advertised Tuesday.
03
Create
OEM programs aren't the whole story. Build your own specials, feature the units you want to move, or override terms on any vehicle — and publish. Your site updates in seconds, not next sync.
New custom offer
Featured04
Publish
One build fans out everywhere your store works — the specials page on your site, banner embeds, and a Google Sheet the desk can read. Each with its disclaimer attached.
Publish
Build complete · 128 offersWhat it does
The work nobody at the store has time for
OEM programs change monthly. Inventory changes daily. This is the tool that keeps up so your team doesn't have to.
Matched to live inventory
Fresh inventory pulled on every sync. An offer only shows if the vehicle is on the ground — with the VIN count to prove it.
Offers retire themselves
Expired programs and sold-out vehicles deactivate on their own. Reactivated programs come back the same way.
FTC-ready disclaimers
Every advertised payment ships with its full disclosure — your real fees in the price, terms updated the moment they change. Exactly what regulators sent 97 dealer groups warning letters about in 2026.
Your brand on every offer
Colors, logos, and event badges ride along in the feed. Banners and specials pages render in your store's brand, not ours.
Your own offers too
Create specials from scratch or override OEM terms on any unit. Publish — your site updates now, not next sync.
A sheet for the sales floor
Every dealer gets a Google Sheet — lease, finance, and cash tabs with payments, VINs, and disclaimers. Desk-ready.
Drops into the website you already have
Questions
Asked by every dealer we talk to
What is DealerCentives?
DealerCentives is an offer manager for car dealerships. We carry the OEM incentive data for every brand (lease, finance, cash, APR), match each offer to the VINs actually in stock using the inventory feed from your IMS, write the disclaimers, and publish the result to your website's specials page, banner embeds, and a Google Sheet.
How does a dealership specials page stay up to date automatically?
On every sync, DealerCentives pulls fresh OEM programs and fresh inventory, then reconciles each offer: new programs go live, expired programs and sold-out vehicles deactivate on their own, and returning programs pick up where they left off. Nothing depends on someone remembering to update the site.
Can dealers create their own custom offers and incentives?
Yes. Dealers create their own specials or override OEM terms on any unit — change a payment, pin a vehicle, publish — and the website updates immediately. OEM programs run on a schedule; your own offers are live the moment you publish them.
Which dealership website platforms does DealerCentives work with?
The specials page and banner embeds drop into Dealer Inspire, DealerOn, Dealer.com, MXS, Dealer Alchemist, and Team Velocity websites. No re-platforming required.
How are advertising disclaimers handled?
Every offer ships with its disclaimer, generated from templates with live variables — payment, term, due at signing — plus the dealer's own doc fee and add-ons. Disclaimers update with the offer, so the legal copy never lags the payment.
Does DealerCentives help with FTC advertising compliance?
Yes — it's built FTC-first. The FTC sent warning letters to 97 dealer groups in 2026 over advertised prices that don't match what consumers actually pay. DealerCentives advertises from your real numbers: the dealer's actual fees are in every payment, full disclosures ride with every offer, and expired terms come down automatically — so the price on your site is the price on the buyer's order.
How do I get started with DealerCentives?
Book a demo. We run a 30-minute walkthrough on your own inventory and set up a private demo specials page with your real offers. Setup is turnkey: we already carry the OEM incentive data, so the only thing we ask of you is approving our inventory-feed request from your IMS.