Privacy Policy

Effective Date: January 1, 2025

1. Introduction

DealerCentives (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you interact with our website, services, and advertising technology.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, and dealership details when you contact us or sign up for our services.
  • Usage Data: Information about how you use our website, including IP addresses, browser type, device information, and pages visited.
  • Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your interactions with our site and advertisements.

3. How We Use Your Information

  • Ad Personalization: We may use collected data to display targeted advertisements based on a user’s interests and browsing behavior.
  • Third-Party Cookies: Our advertising partners may use cookies, tracking pixels, or similar technologies to track ad performance and optimize delivery.
  • Opt-Out Options: Users can opt out of interest-based advertising by adjusting their browser settings or visiting Google’s Ad Settings.

4. Third-Party Advertising & Tracking

DealerCentives integrates with third-party advertising technologies, including Google Ads, demand-side platforms (DSPs), and other ad networks, to serve relevant automotive offers.

  • Ad Personalization: We may use collected data to display targeted advertisements based on a user’s interests and browsing behavior.
  • Third-Party Cookies: Our advertising partners may use cookies, tracking pixels, or similar technologies to track ad performance and optimize delivery.
  • Opt-Out Options: Users can opt out of interest-based advertising by adjusting their browser settings or visiting Google’s Ad Settings.

5. Data Sharing & Disclosure

DealerCentives integrates with third-party advertising technologies, including Google Ads, demand-side platforms (DSPs), and other ad networks, to serve relevant automotive offers.

  • Advertising Partners: To measure and improve ad performance.
  • Service Providers: To assist with analytics, hosting, and technical support.
  • Legal Compliance: If required by law or to protect our rights.

6. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, loss, or misuse. However, no system is 100% secure, and users should take necessary precautions when sharing information online.

7. User Rights & Choices

Users have the right to:

  • Access, update, or delete personal information (where applicable)
  • Opt out of targeted advertising through browser settings or industry opt-out tools
  • Disable cookies via browser settings (may impact site functionality)

8. Compliance with Regulations

DealerCentives complies with applicable privacy laws, including:

  • California Consumer Privacy Act (CCPA)(for California residents)
  • General Data Protection Regulation (GDPR)(for EU users, if applicable)
  • Google’s Advertising Policies for third-party ad technology providers

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”

10. Contact Us

If you have questions about this policy or our data practices, contact us at:

📧 Email: Contact Us
📍 Mailing Address: PO BOX 453, St. Cloud, MN 56302