Marketing Compliance: Your Dealership’s Competitive Edge in 2025

Marketing Compliance: Your Dealership’s Competitive Edge in 2025

Let’s be honest—compliance isn’t exactly the sexiest part of your marketing plan.

But it should be.

Why? Because in 2025, it’s not just about avoiding fines—it’s about building trust. And trust is what sells cars.

Compliance Is the New Differentiator

With the FTC and OEMs cracking down on misleading ads, one slip-up can cost you more than just money:

• Lost credibility with customers.
  
  
• Tense conversations with OEM reps.
  
  
• Lawsuits, chargebacks, or even lost incentives.
  
  

But what if you used compliance as a strategic advantage?

Transparency Builds Trust

Consumers today are savvier than ever. They’re looking for:

• Accurate pricing.
  
  
• Honest disclaimers.
  
  
• Real offers tied to real cars.
  
  

By getting compliance right, you send a message: “You can trust us.”

DealerCentives = Built-In Compliance

We take compliance off your plate, and put it into your process: ✅ VIN-specific offers only—no fictional pricing
✅ Disclaimers pre-configured for each OEM and finance type
✅ Banners auto-remove when vehicles sell or incentives expire
✅ Full FTC and OEM alignment—out of the box

In short: we keep you compliant, accurate, and out of trouble.

And that’s a message your customers—and your OEM—will love.